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Finland House in the Rio Olympics boosted education export

25-10-2016 Finland House in the Rio Olympics boosted education export Finland House, the first ever high-end Finnish hospitality house in the Olympic Games, was a great success. 35 000 visitors got the chance to learn about Finland and Finnish excellence in education. Finnish education companies and institutions received great visibility and support for exporting education to Brazil.
Interactive and fun Seppo game entertained and educated visitors.
Brazilian alumni, graduates from the first group of VET Teachers for the Future, introduced the program in Portuguese and shared their own personal experiences and success stories with the audience.

Finland House in Rio presented, in addition to Finland in general and Finnish sports, also Finland’s expertise in education and cleantech. Education Export Finland and Cleantech Finland, both Team Finland growth programs managed by Finpro, were among the organizers of the house together with the Finnish Olympic Committee and the Ministry of Education.


Finland House received very positive and wide publicity, nearly 100 insertions, in Brazilian newspapers, TV, radio and social media.


Ilkka Homanen, Program Director, Cleantech Finland was pleased with Rio House.

 

“International large-scale projects such as the Olympic Games underline the significance of clean technologies and sustainable solutions. Providing innovative Finnish cleantech solutions requires that we can also provide high-quality education so that people learn to fully benefit from our solutions. At Rio House we had perfect opportunity to showcase our expertise in both fields,” Homanen outlines.

 

Seppo's educational game going global

One of the highlights at Finland House, in addition to Santa, was educational game by Seppo. Many visitors went wild with Seppo’s interactive and fun game. Some of the visiting groups spent even six hours by playing the game, in which Finland was introduced as a travel destination and country of world-class education and cleantech know-how. Now Seppo has pilots going on in Brazil and collaboration with local universities.  


Riitta Vänskä, Program Manager, Education Export Finland was glad that Finland House provided visitors comprehensive information about Finland.


“Finland House, and especially the game by Seppo, nicely introduced Finland’s strengths: Finland as an ideal travel destination and as a country with expertise in education and cleantech,” Vänskä says.

 

VET Teachers for the Future going strong in Brazil

Tampere University of Applied Sciences (TAMK) and Häme University of Applied Sciences (HAMK) have been co-operating with the Brazilian Ministry of Education since 2014 by educating Brazilian teachers.  Already three groups of higher education and vocational education teachers have been studying at the VET Teachers for the Future program.


At the Finland House, TAMK and HAMK jointly organized a workshop for local educators. A group of Brazilian alumni, graduates from the first group, introduced the program in Portuguese and shared their own personal experiences and success stories with the audience.


Virpi Heinonen, Customer Relationship Manager, Global Education, TAMK EDU was really pleased with Finland House.


“We are currently negotiating of the fourth round of the VET Teachers for the future program. All the good publicity we received in the local media, thanks to Finland House, is very beneficial for us,” Heinonen says.


Learn more of VET Teachers for the Future program and how Brazil deepens education collaboration with Finland: http://www.tamk.fi/web/tamken/-/brazil-deepens-education-collaboration-with-finland